In this FITLETE Radio Trainer Spotlight Q&A, Coach Jayme digs into the mindset side of coaching: how to truly understand clients, navigate their backstories, and help high performers who are “financially successful but emotionally and relationally bankrupt” create lives that actually feel as good as they look. She and George talk about curiosity in coaching, cutting through information overload, setting meaningful goals, and using technology (including AI) as a tool instead of a crutch.
Meet Coach Jayme Shiarla
Jayme specializes in one-on-one coaching with high performers who have nailed professional success but feel drained, disconnected, or stuck in their personal lives. She focuses on communication, boundaries, fulfillment, productivity, and time management so clients can “take their success to the next level” in a way that works both personally and professionally. A self-described mindset and executive wellness coach, she’s built a practice helping workaholics overcome fatigue and actually enjoy the life they’ve built.
Quotes from this conversation
“For every behavior, there’s a backstory.”
“Coaching is 100% about them.”
“We don’t live in a world that has an information problem. We have an implementation problem.”
What she wants coaches to know
Jayme believes two qualities are crucial for great coaches: lived experience plus empathy, and the humility to have a coach yourself. She finds it hard to fully trust coaches who haven’t wrestled with similar struggles and says she would not work with a coach who has never invested in coaching, because understanding the value of investing in yourself is part of the job.
She also reminds coaches that credentials matter, but the ability to relate and truly “get” what clients are going through is what creates safety and transformation. Her work centers on helping high-capacity individuals move from hustle and external success into deeper clarity, peace, and purpose.
Tech & AI in her business
Jayme is clear: AI should be “strictly just a tool,” not a full replacement for a coach’s voice or connection. She uses tools like ChatGPT as a strategic soundboard for SWOT analysis, brainstorming weak spots in her business, refining messaging, and improving email automations—without letting AI “be you for you.”
One phrase she loves: “ChatGPT is only as good as the person who uses it.” When coaches approach AI as a way to enhance clarity, efficiency, and client experience—rather than outsource their entire personality—they get far better results.
Key takeaways for listeners
Stay obsessed with context: every client behavior has a backstory, and your job is to uncover it, not assume it.
Simplify goals: help clients narrow down to the few outcomes that would actually move the needle, then build from there.
Be coachable: if you expect your clients to invest in coaching, you should be investing in your own growth, too.
Use AI, don’t hide behind it: let tech make your business sharper and more efficient, but keep your human voice front and center.
