Meet Jose Rosario of Spartan Strong Performance
Get to know Coach Jose Rosario, owner of Spartan Strong Performance, in this in-depth Trainer Spotlight episode. Dive into his journey, coaching philosophy, and vision for the future of fitness.
About Jose Rosario
Strength and conditioning coach, powerlifter, and founder of Spartan Strong Performance
Grew up in King George, Virginia, attended Shenandoah University, and later moved to California to manage an athletic performance facility
Mentored by Rod Richards, a former Mets strength and conditioning coach, which inspired his career path
Returned to Virginia during the pandemic, passed the CSCS exam in 2021, and has been training clients at Gold’s Gym in Fredericksburg for the past three years
Coaching Experience & Clientele
Works with a diverse range of clients: youth athletes (as young as 7), general population clients (including a 75-year-old woman), powerlifters, bodybuilders, and even an OCB pro
Notably coaches a 73-year-old powerlifter with over a dozen national records
Specializes in movement quality, injury prevention, and holistic strength development
Coaching Philosophy & Approach
Believes “good business sells itself”-his clients’ health, strength, and movement quality attract attention and referrals within the gym community
Builds an exclusive, supportive community around the Spartan Strong brand, fostering camaraderie and motivation at events like powerlifting meets
Offers referral incentives and runs promotions to expand his client base
Uses a comprehensive assessment process: observes clients’ movement from the moment they walk in, evaluates daily habits (e.g., sitting, driving), and regresses all clients to fundamental movement patterns to ensure quality before progressing to heavier lifts
A Memorable Coaching Moment
Jose shares a heartfelt story about coaching a 46-year-old client through injuries and setbacks to achieve a 500-pound deadlift at a meet-an emotional milestone that highlights his commitment to his clients’ success and well-being.
Continuing Education & Professional Growth
Holds a bachelor’s degree and CSCS certification
Actively pursues continuing education through seminars (e.g., Swiss, Prescript), conferences, and networking with other coaches and medical professionals
Values humility and collaboration, regularly reaching out to peers for knowledge and support
Vision for the Future
Aims to expand Spartan Strong Performance globally, inspired by renowned strength coaches with international reach
Already coaches athletes in locations including Okinawa, Japan; North Carolina; and California, with a goal to build a worldwide community of strong, healthy individuals
Connect with Jose Rosario
Instagram: _Spartanstrong
Book a Session: Spartan Strong Performance – Schedule a 30-Minute Consultation
Whether you’re an aspiring athlete, a seasoned lifter, or just looking to move and feel better, Jose’s expertise and passion for coaching can help you reach your goals. Reach out to join the Spartan Strong community!
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