Episode overview
In this FITLETE Radio Coach’s Spotlight, Bryce breaks down how he coaches people who are stuck in that cycle of starting over, why not everyone needs to live under a barbell, and how he builds sustainable programs around real life instead of fitness perfectionism. You’ll hear his origin story, the moment he realized coaching was his calling, and the mindset that keeps him learning and evolving in the industry.
Who is Bryce?
Bryce, a dedicated personal trainer and proud owner of B3 Coaching in Edmonton, Alberta, is well-trained through NAIT’s two-year diploma program, holds a CSEP-CPT certification, and stays committed to ongoing learning through Prescript and mentoring. His passion is helping people who often find themselves restarting their fitness journeys, guiding them to build lasting mental and physical resilience. He focuses on intention-driven workouts, correct movement techniques, and small, manageable lifestyle changes to support lasting habits.
What Bryce shares in this episode
Bryce shares a memorable moment in his coaching path when he helped a friend train in his cozy ‘Batcave” home gym. Seeing his friend shed 70–80 pounds and feeling how much his support meant, Bryce recognized that coaching was more than a pastime; it was truly his passion.
“I help people who are really stuck in a start‑stop cycle in their lives, and I help them build a body and a life that they can actually maintain and sustain through providing them with structure, systems, and personalized support.”
He also shares how his coaching approach has become more flexible and personalized over the years. At first, he believed everyone should focus mainly on the barbell bench press, squat, and deadlift. Now, he's learned that choosing the best exercises for each person makes a bigger difference. This insight has encouraged him to include a wide range of options like hack squats, pendulum squats, goblet squats, dumbbells, cables, machines, hinges, RDLs, and glute bridges, all tailored to meet each client’s unique needs.
“At the end of the day, we’re just looking to increase somebody’s baseline level of strength and improve somebody’s quality of life and living… it doesn’t matter how perfect the plan is. If the client can’t stick with it, it doesn’t matter.”
A key highlight is how his client process has grown over time. Bryce shares that he used to rely on quick phone calls, but now he uses a thorough intake strategy that helps him better understand prospects and clearly share who he is, what he offers, and how he works. He also thoughtfully considers those who aren't quite ready yet, respecting their space, explaining the risks of waiting, and being happy to refer them to others if needed.
“Come into this career with a white belt mentality… as soon as you get into a place where you are okay with what you know, that’s when you start to stall as a coach.”
Bryce emphasizes the importance of being adaptable and humble when coaching. He shares that resistance to advice can often come from differing communication styles; some clients love data, while others connect better through feelings. He provides a practical approach for working with new clients by customizing programs to fit their actual schedules and capacities. He wraps up with an inspiring reminder for coaches to keep a white belt mindset, stay open to new ideas, keep learning, and never think they've learned everything there is to know.
Connect with Bryce
Website: b3coaching.ca
Instagram: @brycemacarthur
